LEGO House

LEGO House opened in 2017 in the centre of Billund, where the company began, in a building by BIG made of twenty-one stacked white volumes with a red keystone block on top, arranged so that the roofs form public terraces climbing up the outside. Inside are four colour-coded experience zones on creativity, emotion, learning and social play, holding about twenty-five million bricks that visitors build with, along with robot-built models, a large mosaic wall and a vault in the basement holding one example of every set the company has made since 1958. It is distinct from Legoland a short distance away: that is a theme park with rides, this is a building for building, with almost no passive attractions.

What you actually see

• Twenty-five million loose bricks - four zones built for building, not looking.
• The stacked white block building - roof terraces climbing the outside.
• The basement vault - one of every set made since 1958.
• Robot-built models - large constructions assembled by machine.

When to go

Year round; it is indoors. Half a day, though children will stay longer. Danish and German school holidays are extremely busy and timed tickets sell out. Book ahead.

Honest expectations

It is expensive and aimed at families with children; adults alone will find it limited. Peak weeks are crowded and the building zones fill. It is often confused with Legoland, which is a separate park and a separate ticket. The restaurants inside are pricey gimmicks.

Nearby

Legoland Billund is a short walk; Billund airport is nearby.