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Taboan Market

Cebu City's dried-fish market - stalls piled with danggit, squid and mangoes, and the smell that comes with it.

Updated 25 August 2026

Typemarket
WhereCebu
Nearest cityCebu City
Best seasonYear-round; mornings
Time to allow30 minutes to an hour
Getting thereTaboan, near the Cebu City centre; taxi or jeepney
EntryFree; goods sold by weight

Taboan is where Cebu buys pasalubong - the food you are obliged to bring home from a trip - and the specialty is dried fish. Stalls run down both sides of the street piled with danggit, the small rabbitfish split, salted and sun-dried that is eaten fried with garlic rice and vinegar for breakfast, along with dried squid, pusit, tuyo, dilis and various other salted and sun-dried things, plus dried mangoes, chorizo de Cebu, otap biscuits and the rest of the standard Cebu haul. The smell is considerable and carries; vendors will vacuum-seal purchases, which is worth paying for if the fish is going into a suitcase. Prices are quoted by the kilo and haggling is normal. It is a working market rather than a tourist one - loud, crowded and not tidy - and the mornings are when it is fullest and freshest.

What's there

  • The danggit piles - split, salted rabbitfish by the kilo.
  • The dried squid and tuyo - the rest of the dried-fish range.
  • The pasalubong stalls - dried mango, chorizo and otap.
  • The vacuum sealing - packing for the journey home.

When to go

Mornings, year-round, when stock is fullest. It is busiest before major holidays when everyone is buying pasalubong.

What to expect

The smell is strong and clings - have purchases vacuum-sealed. Prices are quoted high to visitors; haggle. Note that some countries restrict importing dried fish, so check before packing it.

Nearby

Cebu City's Parian heritage houses and Magellan's Cross are close; Carbon Market is the larger general market nearby.

What to pack for Taboan Market

Chosen from what this place is for. Tap a kit for the full checklist.

  • A reusable bag or container - For market produce and cutting down on packaging. Find on Amazon
  • Wet wipes + hand sanitiser - Street food and washbasins do not always go together. Find on Amazon

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Plan your trip

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Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.

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