Villa Rica Coffee
A high-altitude coffee zone in Pasco with its own denomination of origin, and farms that take visitors.
Updated 28 August 2026
Villa Rica sits at around 1,500 metres on the edge of the cloud forest in Pasco, and it grows what is widely regarded as some of the best coffee in Peru - arabica varieties on volcanic-derived soils under shade, at altitudes that slow the cherry's development and concentrate flavour. It holds a denomination of origin, Café Villa Rica, granted in 2010, one of the few Peruvian products with that protection. Farms around the town, many run by descendants of the Austro-German colonists of Oxapampa and Pozuzo alongside Yánesha communities and Andean migrants, offer tours covering picking, depulping, fermentation, drying and roasting, with tastings. Peru is a substantial coffee exporter and overwhelmingly a smallholder one, with most farms under five hectares, and prices paid to growers remain the central issue in the sector.
What to look for
- The shade farms - arabica grown under canopy at around 1,500 metres.
- The denomination - Café Villa Rica, protected since 2010.
- The process - picking, depulping, fermentation, drying and roasting on farm.
- The smallholder economy - most farms under five hectares.
When to go
May to September for roads; harvest and processing run roughly April to August, which is when farm visits show the most. A day or an overnight.
Practical notes
Long road journeys from Lima - ten hours or more. Rain and mud year-round in the cloud forest. Farm tours must be arranged in advance. Outside harvest there is little processing to see.
Nearby
Oxapampa is north; Chanchamayo and La Merced are south-west.
What to pack for Villa Rica Coffee
Chosen from what this place is for. Tap a kit for the full checklist.
- A reusable bag or container - For market produce and cutting down on packaging. Find on Amazon
- Shelter suited to the place - Tent, tarp or hut booking - match it to the terrain and rules. Find on Amazon
- Wet wipes + hand sanitiser - Street food and washbasins do not always go together. Find on Amazon
- A warm sleeping bag + mat - Rated a little colder than you expect the nights to be. Find on Amazon
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Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.