Essaouira
Morocco's breezy Atlantic gem - a relaxed, fortified port town of whitewashed and blue houses, sea ramparts and a busy fishing harbour, a UNESCO medina of art and wind.
Updated 16 October 2026

AI illustration
UNESCO World Heritage
Essaouira is Morocco's most relaxed and charming coastal town, a fortified Atlantic port whose UNESCO medina of whitewashed, blue-shuttered houses is ringed by sea ramparts and cannon. Its busy fishing harbour lands the daily catch, gulls wheel over the walls, and a laid-back, artistic and windswept air, beloved of surfers, kitesurfers and musicians, makes it a breezy contrast to the intense inland cities.
Background
Until the 1960s the town was known as Mogador, a name probably derived from Amegdul, which the 11th-century geographer al-Bakrī recorded. Hanno, the Carthaginian navigator, called here in the 5th century BCE and set up the trading post of Arambys. Around the close of the 1st century BCE, or early in the 1st century CE, the Berber king Juba II founded a Tyrian purple works that processed murex and purpura shells from the local rocks and the Iles Purpuraires. The present city was the work of the 'Alawid sultan Mohammed bin Abdallah, who in 1760 handed its design to several architects, among them Théodore Cornut and Ahmed al-Inglizi, to suit foreign merchants. It had 82,962 inhabitants in 2024.
Source: Wikipedia, "Essaouira"
What's there
- The sea ramparts - the fortified walls and cannon over the Atlantic.
- The medina - the whitewashed, blue-shuttered lanes and art galleries.
- The fishing harbour - the busy port and its daily catch.
- The windswept beach - the long beach for surfing and kitesurfing.
When to go
Spring to autumn for the warmest weather, though the Atlantic wind blows year-round, cooling the town and drawing surfers. It makes an easy and popular escape from the heat of Marrakech.
Before you go
The famous wind that makes it great for kitesurfing can make the beach chilly and blustery for sunbathing, so it is more a town-and-harbour destination than a classic beach resort. It is popular and can be busy in season, though far more laid-back than Marrakech or Fes.
Nearby
Marrakech is about three hours inland; the argan-oil country and coast spread around.
Key facts
Source: Wikidata, item Q216939, read on 18 October 2026.
What to pack for Essaouira
Chosen from what this place is for. Tap a kit for the full checklist.
- Travel rod + reel - A packable multi-piece rod fits in a case and covers most holiday fishing. Find on Amazon
- Quick-dry clothing - Board shorts or synthetics that shrug off spray and dry fast. Find on Amazon
- Comfortable walking shoes - Sightseeing means kilometres of pavement and cobbles daily. Find on Amazon
- A small tackle selection - Hooks, weights, line and a few lures or flies suited to local waters. Find on Amazon
Some links on this page are Amazon affiliate links - if you buy through them we may earn a small commission at no extra cost to you.
All packing kitsPlan your trip
Where to start if Essaouira is going on the list.
Booking links on this page are affiliate links - if you book through them we may earn a small commission at no extra cost to you. It never changes what we write about a place.
Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.


