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Amarula

A cream liqueur made from wild marula fruit picked by hand, and the elephant story that is mostly myth.

Updated 29 August 2026

Typeliqueur
WhereLimpopo and Mpumalanga; sold nationwide
Nearest cityPhalaborwa; the distillery is in Limpopo
Best seasonFruit harvested January to March
Time to allowAn hour
Getting thereSold nationwide; the Limpopo distillery runs visitor tours
EntryInexpensive

Marula trees grow wild across the lowveld and are not cultivated in orchards, so the fruit for Amarula is collected from wild trees by thousands of rural harvesters during the short season from about January to March - it is picked off the ground, since fruit that has fallen is ripe. The pulp is fermented, distilled, aged in oak for a couple of years and then blended with cream, which gives a sweet liqueur tasting of something between caramel and stone fruit. The elephant on the bottle refers to the fact that elephants eat marula fruit enthusiastically, and the widely repeated story that they get drunk on fermented windfalls has been examined and found not to hold up - an elephant would have to eat an implausible quantity for the alcohol to have any effect. The tree matters to people too: marula is used for beer, oil and food across the region.

What you'll find

  • Wild-harvested fruit - collected off the ground from uncultivated trees.
  • A short season - roughly January to March, with thousands of rural pickers.
  • Oak and cream - distilled, aged a couple of years, then blended with cream.
  • The drunk elephant myth - repeatedly checked and not supported.

When to go

All year to buy; January to March for the harvest. An hour.

What to expect

It is very sweet and quite low in alcohol - a dessert drink rather than a spirit. Cream liqueurs do not keep long after opening and need cold. The distillery tour is small and commercial. The elephant marketing is exactly that.

Nearby

The Kruger's Phalaborwa gate is close; the lowveld marula country surrounds it.

What to pack for Amarula

Chosen from what this place is for. Tap a kit for the full checklist.

  • A reusable bag or container - For market produce and cutting down on packaging. Find on Amazon
  • Wet wipes + hand sanitiser - Street food and washbasins do not always go together. Find on Amazon

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Plan your trip

Where to start if Amarula is going on the list.

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Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.

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