Gisborne Wine Region
Chardonnay country on the East Coast, once the country's bulk-wine engine and now much smaller and better.
Updated 28 August 2026
Gisborne sits on the eastern edge of the North Island and gets more sunshine hours than almost anywhere else in the country, on fertile alluvial flats. For decades that combination made it the volume producer - vast plantings of Muller-Thurgau and other high-yielding varieties feeding the cheap wine of the 1970s and 80s. When that market collapsed the area under vine shrank dramatically, and what survived turned to quality. Chardonnay is the result, and Gisborne calls itself the chardonnay capital of New Zealand with reasonable grounds; gewurztraminer, chenin blanc and viognier also do well in the warmth. The producers now are mostly small and several cellar doors are open by appointment only. Gisborne is genuinely remote - four hours from Napier, six from Auckland - and that isolation is why the region gets far fewer visitors than Hawke's Bay or Marlborough.
What you'll find
- The chardonnay - the region's defining variety and its recovery story.
- The Poverty Bay flats - fertile alluvial land under high sunshine hours.
- The small producers - what survived after the bulk-wine collapse.
- The aromatic whites - gewurztraminer, chenin blanc and viognier.
When to go
November to April; harvest is February and March. Many cellar doors open by appointment or on limited days - book before driving out.
Practical notes
Far fewer cellar doors than Hawke's Bay or Marlborough, and several are appointment-only. Gisborne is a long drive from anywhere. Tastings are charged.
Nearby
Gisborne city and Wainui Beach are close; the Eastland coast runs north.
What to pack for Gisborne Wine Region
Chosen from what this place is for. Tap a kit for the full checklist.
- A reusable bag or container - For market produce and cutting down on packaging. Find on Amazon
- Wet wipes + hand sanitiser - Street food and washbasins do not always go together. Find on Amazon
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Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.


