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Hirome Market

A covered hall of about sixty stalls around shared tables, where bonito is seared over burning rice straw at the counter.

Updated 12 October 2026

Typefood hall
WhereKochi
Nearest cityKochi city centre
Best seasonAll year
Time to allowTwo to three hours
Getting thereTram to Ohashi-dori; a short walk from Kochi Castle
EntryFree; food and drink charged

Hirome opened in 1998 in central Kochi and is closer to a covered street than a food court - about sixty small stalls in several loosely named blocks around communal tables, where you buy from whichever stalls you like and bring it back to whatever seat you found. Drinking starts early and the noise level is high; Kochi has a reputation as the heaviest-drinking prefecture in Japan and the market does not contradict it. The dish to have is katsuo no tataki: skipjack bonito seared hard over a fire of burning rice straw, which flares to a very high temperature for a few seconds, so the outside cooks and the inside stays raw, then sliced thick and served with garlic, ginger, spring onion and salt rather than soy. Several stalls do the searing in front of you and the flames are theatrical and genuine. Sharing tables with strangers is normal and expected.

What's there

  • Straw-fired searing - bonito flamed over burning rice straw at the counter.
  • Salt rather than soy - the Kochi way of eating tataki, with garlic and ginger.
  • Sixty stalls, shared tables - buy anywhere, sit anywhere, share with strangers.
  • Early drinking - a market that starts before noon and does not quieten.

When to go

All year; lunchtime onwards. Two to three hours.

Before you go

Seats are hard to find at peak times and sharing is compulsory in practice. It is loud. Some stalls are much better than others and the queues indicate which. Sunday afternoons are packed.

Nearby

Kochi Castle is a short walk; the Sunday street market runs from its gate.

Key facts

Local name平成浪漫商店街ひろめ市場 (Japanese)
Location33.5606° N, 133.5358° E · map

Source: Wikidata, item Q11276774, read on 18 October 2026.

What to pack for Hirome Market

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  • A reusable bag or container - For market produce and cutting down on packaging. Find on Amazon
  • Wet wipes + hand sanitiser - Street food and washbasins do not always go together. Find on Amazon

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Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.

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