House of Sampoerna
A Surabaya kretek museum in an 1858 building, with a factory floor where clove cigarettes are still hand-rolled.
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Kretek - cigarettes of tobacco blended with clove, which crackle when they burn, hence the name - are an Indonesian invention of the late nineteenth century and became the dominant form of smoking in the country. The House of Sampoerna occupies a compound built in 1858 as a Dutch orphanage and bought in 1932 by Liem Seeng Tee, a Chinese immigrant who built the Sampoerna company from a street stall; the museum covers his life, the clove trade, marketing history and a collection of the machinery. What draws most visitors is the adjoining working floor, where hundreds of women hand-roll and cut kretek at high speed - viewed from a balcony above, with rates that are startling to watch. Whether a tobacco company museum should be a tourist attraction is a fair question.
What you actually see
- A working hand-rolling floor - hundreds of women rolling kretek at speed, seen from above.
- An 1858 compound - the Dutch orphanage the company bought in 1932.
- The kretek story - the clove-tobacco invention and its industry.
- A migrant's business history - Liem Seeng Tee from street stall to conglomerate.
When to go
All year; the rolling floor works weekday mornings. Two hours.
Honest expectations
The rolling floor operates on working days only - come at a weekend and it is empty. It is a tobacco company's own museum and reads as one. Photography of the floor is restricted.
Nearby
The Arab quarter and Ampel are close; the Surabaya old town is south.
What to pack for House of Sampoerna
Chosen from what this place is for. Tap a kit for the full checklist.
Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.


