Sao Joaquim
The town where Brazilians go to see snow, at about 1,360 metres in the Santa Catarina highlands, with apples and high vineyards.
Updated 21 October 2026
Sao Joaquim sits at about 1,360 metres and is one of the coldest places in Brazil, with frost through much of the winter and snow in most years - not deep and not lasting, but enough that when it falls the roads fill with cars from the coast within hours. The cold has two agricultural consequences. Apples are the main crop, needing the winter chill hours that almost nowhere else in Brazil provides, with orchards across the plateau. And since the 1990s a high-altitude wine industry has developed here, planting vinifera at heights where the growing season is long and the harvest falls months later than in Rio Grande do Sul, producing structured reds that are among Brazil's better wines.
What you'll find
- Snow in most winters - light and brief, but real, at 1,360 metres.
- Apple orchards - the crop the winter chill makes possible.
- High-altitude vineyards - vinifera planted for a long slow season.
- Araucaria plateau - the highland forest around the town.
When to go
June to August for the cold; February to April for the wine harvest. Two days.
Practical notes
Snow is not guaranteed in any given winter and lasts hours rather than days; when it does fall, roads jam with visitors. Wineries need booking and are spread across the plateau. Accommodation is limited and prices spike on snow forecasts.
Nearby
Urubici is north; the Serra do Rio do Rastro is east toward the coast.
Key facts
Source: Wikidata, item Q904782, read on 18 October 2026.
What to pack for Sao Joaquim
Chosen from what this place is for. Tap a kit for the full checklist.
- Warm base layers - Merino or synthetic against the skin - never cotton, which chills when damp. Find on Amazon
- Comfortable walking shoes - Sightseeing means kilometres of pavement and cobbles daily. Find on Amazon
- An insulated + windproof jacket - A down or synthetic layer under a hard shell handles most cold. Find on Amazon
- A slim anti-theft daypack - Zips that close properly; keep it in front in crowds and on transit. Find on Amazon
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Opening times, ticket prices and seasonal closures change - check the official source before you go: official site.


